3. Web 3.0: The content creator is back in focus
In the era of decentralization, the Web 2.0 model has run out of steam.
For the Web 3.0 market segment, cryptocurrency utility tokens are a natural way for users to monetize the platform. From 2017-2018, they have proven to be a transparent, convenient and effective means of rewarding user activity.
The popularity of GameFi and Play-to-Earn has revitalized utility-tokens as a means of monetizing their unique skills and creative efforts. In addition, they play an important role in securing the mass adoption of cryptocurrency. These tokens are more likely to attract curators and content creators who previously had no experience with digital assets.
In 2023, blockchain projects developed quite a few ways to make their services more attractive to users through the implementation of a cryptocurrency utility token.
The pioneers here were the blogging platforms SteemIt (STEEM) and Publish0x (BNTY), along with the decentralized browser Brave (BAT). At the present phase, social networks such as YUP (YUP), game universes Decentraland (MANA), Star Atlas (ATLAS), Axie Infinity (AXS), fan communities Socios.com (CHZ), and many promising emerging cryptocurrency projects gravitate to this model, including:
POP SOCIAL (PPT);
Along with many other social networks and content platforms on Ethereum, BSC, Solana, Arbitrum, and Polygon blockchains. This is because social networks choose utility token models that create a constant incentive, motivating users to produce content.
For example, attracting new users by adding innovative decentralized tools for beginners, providing alternatives to excessive moderation and giving niche creators more freedom through sharing content.
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